"Imagination no longer comes as cheaply as it did in the past"

"...the technology of the printed book has been partially replaced by a vastly more complicated and concentrated entertainment industry. Imagination no longer comes as cheaply as it did in the past. The slightest move in the virtuali landscape has to be paid for in lines of codei. If you want your avatari to wear a new golden helmet or jump in the air, gangs of underpaid software engineers somewhere in Bangalore have to get out of bed to work on your demands. "

'Beware, your imagination leaves digital traces'
by Bruno Latour, Sciences-Po, Paris (Word document)
A piece for the Times Higher Literary Supplement 6th of April 2007