folly's del.icio.us bookmark history

Prompted by this recent blogi on rhizome about the promotion/virali spread of web-based art pieces through del.icio.us, I had a look at folly's del.icio.us presence: across our online artistic programme there are two clear winners - Digital Artist's handbook has been bookmarked 205 times, and What's Cooking Grandma 600 times. Then there are some of our other projects still stuck with 5 or less bookmarks.

I'm not sure I agree with the rhizome blog's assertion that "net artists [can] drop their new wares on del.icio.us, then sit back to watch the URLi's bookmark history grow" - finding (and engaging with) the right audience for web-based art does take a lot of effort. Leaving it up to luck, hoping something will become a viral hit, seems unsatisfactory to me. Good art deserves an active commitment to find it an audience and share it with people who will benefit from it.