Hidden innovation in the creative industries

According this new report authors Ian Miles and Lawrence Green  from NESTA say that:

'Technological innovation in products and processes is common in most creative industries, with new information technology (IT) and the digitisation of content driving major changes. But the study also uncovers less expected innovations in new business models and product delivery. These findings reflect the ‘hidden innovation’ experienced across many other industries.'

Great, it's good to know that someone has noticed this then.

They go on to make the following three fairly straightforward recommendations, certainly we can agree with the second one:

First, further evidence must be collected into how policy might assist innovation in the creative industries. Though some research has been undertaken on this theme, more detailed evidence would underpin and guide the policy process.

Second, targeted innovation programmes should be available to the creative industries. The creative industries welcome targeted innovation support where it is provided. Existing, general innovation support programmes are often not relevant to their work. Initiatives such as the R&D Tax Credit scheme do not, as structured, support the sort of innovations undertaken in the creative industries.

Third, knowledge about best practice and new innovations should be more effectively shared with policymakers. New forms of innovation are emerging rapidly. Keeping abreast of these changes is crucial. Ensuring that adequate intelligence gathering systems are in place, and that new approaches inform training and competence-building schemes or targeted innovation support, is central to the future growth and success of the UK’s creative industries.

See here to read more and download the full report.